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=Summary of the strategic options to explore
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=Market Mapping – Who is in our market – now and future
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=Market Sizing – how big is it
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=Economic outlook
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=Legal, technology and environmental/Governmental changes we will see
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=Competitive analysis and gaps
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=Definition of strategic issues and Opportunities
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=One page definition of the strategy
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=Define Strategic Pillars of focus
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=Design the New capabilities needed and how you will develop them
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=Forecast including
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51. Baseline
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52. Exsiting development
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53. New developments
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=Revenue, Capex, EBIT, EBITDA Projection
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=High level projects built into the strategy linked to the pillars
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=People implications /resource implication/It implications
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=Executive summary
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=Current Trading
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=Our future trading environment
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5Market development
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5Competitive environment
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=The Strategy
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5Why it is achievable / sustainable
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5How we will measure success
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5Plans to implement the strategy
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=The capabilities we will need
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=The financial implications (Base line and declared initiatives)
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=The people Implications
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=IT Implications
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=Other projects that are too immature to include and their materiality
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=The Road Map
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=Conclusions
